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Bait and switch Meaning
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Breaking Down Bait and Switch The "bait" in a bait and switch can be an advertised physical product or service that has a notably attractive price or terms. The verb to bait has meant to supply a hook or trap with a morsel of food so as to attract a fish or animal since about ; the verb to switch has meant to change, alter, or transfer from one thing to another since the s. They first attract customers by advertising the lower price which appears on all promotional materials and rate comparison engines , and charge customers the mandatory "resort fee" when they arrive for check-in. In Canada, this tactic is illegal under the Competition Act. Professional wrestling has long used bait-and-switch tactics, promoting wrestlers and matches that either don't appear or appear much differently than expected. In a mortgage bait and switch an agent or company will post exceedingly low mortgage rates , knowing full well that the vast majority of applicants will be unable to qualify for these teaser rates. A disclaimer on promotional material, "Card Subject to Change", is often used to justify or excuse this. See also: Likewise, advertising a sale while intending to stock a limited amount of, and thereby sell out, a loss-leading item advertised is legal in the United States. Bait and Switch Examples While relatively uncommon, the bait and switch tactic has gained notoriety in the mortgage market as a potentially unscrupulous marketing tactic meant to drive business. While many countries have laws against using bait and switch tactics not all occurences constitute fraud. A similar strategy is seen in auto purchase financing, in which buyers are lured by the possibility of a car loan with a rate as low as 0.
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In a mortgage bait and switch an agent or company will post exceedingly low mortgage rates , knowing full well that the vast majority of applicants will be unable to qualify for these teaser rates. Breaking Down Bait and Switch The "bait" in a bait and switch can be an advertised physical product or service that has a notably attractive price or terms. The pairing of the two, however, dates only from the s, although the practice is surely much older.